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FINE MARKETING AND EVENT MANAGEMENT Patti and Emily combined have over 35 years of business experience in the communications, PR/marketing and event management field. Every business, through its many different inter-actions with its clients and stakeholders, reveals its true nature - its corporate image. The products and services a business provides and the manner in which these products and services are provided inevitably lead people to form an impression of your business.
Image is so important because emotions and perceptions play a critical road in everyone's decision making. This means that people decide, largely on the basis of their own impressions, both what to buy and where to place their business. Therefore managing a business' corporate image is critical for the future well-being of any business.
Fine Marketing and Event Management will help you manage your company's corporate image so that you reap the best possible commercial result. Through its focused services we offers proven strategies that will help ensure that the people, products and services of your company consistently portray excellence and success.
- Publicity and content writing
- Public relations & media liaison
- Communication, marketing and development of brand
- Launches & events
- Exhibitions
Publicity and Content Writing
We offer a highly experienced and creative journalism service. This includes (where appropriate) writing press releases, feature articles, brochure copy, marketing material and magazine articles.
Public Relations & Media Liaison
Public Relations is about perception. A good corporate image is the result of communicating the right message between an organisation and its publics. Research has shown that a company with a good corporate image has a major advantage over its competitors. If a company's corporate image is good, then people are more likely to assume that it produces first rate products or services. A professional Public Relations strategy is designed to build and maintain a good reputation, credibility and produce improved commercial results. With over 35 collective years of experience in the Public Relations field we are able to offer you strategies which produce results.
Media Liaison: Through our extensive media contacts both nationally and internationally we are able to target exposure in the publications that best suits the client, the product and the services offered.
Communication, Marketing and Brand Strategy Development
Communications play a key role in building a successful brand. Brand positioning is essentially about managing customer perceptions, with the objective to build a clearly defined position in the minds of the target audience. All the elements of the promotional mix are used to develop and sustain customer perception. Initially, the challenge is to build brand awareness, then to develop the brand personality and then to reinforce the perception. All this can be achieved through a strategic brand-building campaign.
Fine Marketing and Event Management ensures that advertising target markets are carefully researched and a media spend budget drawn up to achieve desired results. We are able to negotiate competitive advertising rates to ensure client receive best value for money. We encourage our clients to budget for sustained and focused advertising as this re-enforces your company's name and credibility and also opens new opportunities and markets.
Launches & Events
No launch or event should be undertaken without first identifying a clear objective for the launch or event.
Fine Marketing and Event Management believes in measurable results and handles handle events across the board. We have over 35 years of experience in event management.
Our company has successfully coordinated events for: Nelson Mandela, Sun International, Tsogo Sun, Investec Properties, MNET, BMW, Aspen Pharmacare, to mention but a few –see overview.
Exhibitions
A good exhibition should result in building the exhibitor's brand, marketing the company and creating new business opportunities. Fine Women Marketing and Event Management conducts careful research into the relevant exhibitions in order to guide its clients to select the right platforms on which to exhibit. A SELECTION OF PAST/CURRENT PROJECTS: SPORTING EVENTS: - BEACON BAY PENTATHALON - swimming, cycling, running, horse riding and paddling event – charity event
- JAIL TO GOAL FUN RUN – East London 5km/10km run/walk in aid of charity
- SPARGS DAIL DISPATCH – East London road race/walk – in aid of various charities
- EAST LONDON ARGUS QUALIFYER - cycle race
- MERRYFIELD MILE SWIM in Quinera river East London – fundraiser for schools
- GUN RUN – fun run section Cape Town – in aid of Street Kids home – Homestead project
- LAUNCH OF TRANSNET DEVELOPMENT FUND – for rugby development in rural areas
- SPARGS LADIES RACE – road running race – charity event
- CATCH A CARP FISHING COMPETITION – Nahoon Dam – funds raised for local zoo
- SPEC SAVERS IRON MAN TRIATHALON– both half and full race
LAUNCHES/EVENTS/FUND RAISING:
- RED NOSE DAY - three major festivals involving schools – funds raised for Child and Family Welfare Organisation.
- EVENTS FOR NELSON MANDELA : opening of various schools/clinics for Nelson Mandela and various corporate companies: BMW GERMANY, SUN INTERNATIONAL, DAIMLER CHRYSLER.
 - DUCK RACE – LIFELINE fund raising project – thousands numbered plastic ducks thrown into river to ‘race’ for prizes.
- MNET KTV MARKET DAYS – have done over eight of these events – entrepreneurial project for school kids
- BUSINESS SHOWCASE – entrepreneurial women’s business expo’s
- BRIDAL FAIRS AND EXPO
- NUMEROUS NATIONAL, INTERNATIONAL CONFERENCES AND WORKSHOPS FOR VARIETY OF CLIENTS – commercial, professional and academic institutions.
- NATIONAL SEMINARS IN CONJUNCTION WITH O, The OPRAH MAGAZINE – Step by Step to Success.
- VARIOUS EVENTS, LAUNCHES ETC for Local and National Government.
- HARBOUR FESTIVALS
- STREET MADI GRAS to promote retailers and flea markets.
TRAINING PROGRAMMES:
- FRONTLINE TRAINING – done for various commercial, tourism and government organisations.
- COMMUNICATIONS WORKSHOPS – to local government departments to improve skills in these areas
- MASAKANE PROJECT – massive training initiative to previously disadvantaged communities involving paying for services – done for local government departments in three cities.
MARKETING/MEDIA PROJECTS:
- INDUSTRIAL DEVELOPMENT ZONE - East London – media launch, marketing
- BEACON BAY RETAIL PARK - media launch, on going marketing and media work
- HEMMINGWAYS CASINO AND HOTEL – bid, launch and on going marketing/media work
- SPARGS SUPERMARKET GROUP (13 STORES) marketing projects/media work
- QUARRY LAKE INN – launch, on going marketing/media work
- INKWENKWEZI GAME RESERVE AND LODGE – launch, set up, marketing/media work – appeared on BBC travel
- AMATOLA TOURS – launched, marketing/international media work
- CT 2 – launched into Cape Town – first low cost flights for British tourists to S.A. marketing of tours/media
- ASPEN PHARMACARE – media launch of new factory and event
- JOHNSON AND JOHNSON – marketing of new products
- SPEC SAVERS WESTERN CAPE - brand opportunities
BUSINESS INFORMATION: Patti is an accredited Chartered Public Relations Pracitioner (PRISA) Patti served on various Boards during her business career including: 7 years as a director of the IDC (Industrial Development Corporation) as Vice Chairman of The Eastern Cape Tourism Board and on the Uvimba Rural Finance Board (KingWilliamstown). She is the past chairperson of NAWBO (National Association of Women Business Owners), the Business Women’s Association, and PRISA (Public Relations Institute of SA). She is an accredited Chartered Public Relations Practitioner (PRISA). Patti also served on the Border Kei Chamber of Business executive in East London for three years prior to her relocation to Cap e Town five years ago. Patti and Emily established Fine Women Business Network. Emily is a Communications/Public Relations graduate from the Nelson Mandela University and has worked in this field for the past ten years. Past working experience includes; Sun International, Ectour, Hotel Gallery and Treasure Island Divers (Grand Cayman). Emily was a founder member of Big Picture Strategic Tourism Marketing.
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